The £4 Fenty Beauty Foundation Dupe – W7 Genius Foundation

The £4 Fenty Beauty Foundation Dupe – W7 Genius Foundation

The £4 Fenty Beauty Foundation Dupe – W7 Genius Foundation

During the past week, the unthinkable happened. My Fenty Beauty Foundation ran out. I know, right? Not a great start to the week. So, on my break from work I went on the hunt for a new foundation.

In my mind, I was just going to pick up the L’Oreal True Match Foundation that has been one of my holy grail favourites. However, when I walked into Gordon’s Chemist (is that just an (Northern) Irish thing?), I saw the wide range of W7 products they had in-store.

I am a fan of W7 and their Prime Magic primer as well as their setting spray, The Fixer. I added another product to the list with this W7 Genius Foundation.

W7 Genius Foundation

This foundation was calling to me. It has a dropper top, which was something very different that I hadn’t had in a foundation before. The packaging overall is very nice, it feels heavy and expensive and looks good.

The catch? There isn’t one. It was only £3.99 in Gordon’s, and with that my new foundation obsession was born. I think the foundation is marked at £7.95 on the W7 website, but check your local retailer or on other places online. (I’m not sure why it was cheaper where I got it?)

The other thing about this foundation that really called to me, was the very pale shade range. Now, in case you didn’t know, I live in Northern Ireland, where the sun never shines and the ground is never dry.

I’m the palest of pale with a rose undertone and so, many foundations don’t match me but I make them work. This one came in a shade called Buff, which to me, was one of the lightest shades I have seen for a drugstore foundation.

W7 Genius Foundation

I tested it on my hand and it seemed a little light (you never know for sure until you test them on the neck) so I chanced it and bought it. If it wasn’t a good match I could always just get another one and it would still be cheaper than buying my normal foundation.

I used it the next morning, and to my complete surprise, it behaved VERY similar to the Fenty Beauty foundation I have been loving for the past few months. It is very thin (thinner than the Fenty foundation), the shade was pretty much identical and the finish was completely matte. I didn’t even need to set it!

Here is a little list of the similarities and differences:

Fenty Pro Filt'r Foundation V W7 Genius Foundation

Fenty Pro Filt’r Foundation v W7 Genius Foundation


  • Medium coverage with a weightless feel
  • Dries matte and silky
  • Good for oily/combination skin
  • Light shades are similar
  • ~30ml in each (Pro Filt’r has is 2ml more at 32ml)
  • Packaging is frosted with a heavy and expensive feel


  • Pump dispenser v Dropper dispenser
  • Varied shade range from Light to Deep/Dark v Limited shade range to Light/Medium
  • Light lotion consistency v Watery consistency
  • Quick to set (2 minutes or less) v Not so quick to set (usually will take around 5 minutes)
  • £26 v £3.99

Fenty Pro Filt'r Foundation 105 V W7 Genius Foundation Buff

As you can see, they really are quite similar in terms of formula and coverage, as well as the shades being very similar. I bought the shade 105 in the Pro Filt’r Foundation and the shade Buff in the W7.

I really can’t say enough good things about this foundation! The only couple of things I have noticed is that it does take a little more working with your beauty sponge as it does take longer to set, but that’s about it!

W7 Genius Foundation

When your skin is the same shade as your white background… Here is a little selfie I took wearing the foundation, just so you can see how it looks when it’s with the rest of your usual makeup like contour or blusher.

The powders worked very well on top of it, and they didn’t bunch when I applied them. If you want to be extra sure (or you’re too impatient to let the foundation set to matte) you can always dust a little translucent powder over the top to give a good texture on the skin for other powder products.

If you have any other questions about this foundation, please leave me a comment below and I’ll be more than happy to answer! I hope you enjoyed this post, and if you did, I would so appreciate if you could give it a like down below.

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Until next time,

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Emma Louise McCaw

22-year-old English graduate and part-time beauty & lifestyle blogger from Northern Ireland. I spend my time reviewing makeup, thinking about makeup, applying makeup... and drinking more coffee than is probably healthy.
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