About | violetelm

A little bit about me…


Hi, I’m Emma


I’m a 22-year-old beauty enthusiast from Northern Ireland. After developing an interest in cosmetics and beauty during high school, I set up an Instagram page to share my beauty buys and give mini-reviews. When I hit 1000 followers, a lightbulb went off in my head. I had seen so many others develop blogs before me, so I thought, why not?

The Blog

I had a few failed attempts, mainly because I was walking blind into a territory I didn’t know. Eventually I developed violetelm after some very careful consideration. The aim of this blog is to be a place where makeup and beauty are accessible to everyone, and to maybe inspire a few others to explore makeup. I’m also a firm believer that makeup is for all genders/races/skill levels. I would love to become a makeup artist in the future, and I really hope I get to achieve that goal, and add further expertise to my opinions of products.

Here are a few facts about me:

  • I have a BA in English, from Queen’s University, Belfast.
  • I have two cats, named Snowbell and Phoebe. They love the outdoors, and sleep A LOT.
  • I have interests in broadcasting and media production, as well as digital advertising.
  • The name of my blog comes from my favourite colour (violet) and my initials (elm).
  • I drink way too much coffee (and Diet Coke). You’ll usually find me sitting in Starbucks.
  • I’m only 5’2″. But, so is Lady Gaga, so I’m in good company.
  • My birthday is October 31st, Halloween. Sadly, my Hogwarts letter never came.

Connect With Me

Thanks for visiting my blog. I hope you find many things that capture your interest. If you’d be interested in working with me on a collaboration, or you just want to contact me, you can do so from the Contact page, or through any of my social media.

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